Introduction
This document outlines the proper use of our brand assets, messaging, and visual identity to maintain brand integrity.
Company Description
Suprim Software Company LLC (“Suprim”) builds modern software and cloud solutions that make technology simple, scalable, and accessible. From cloud computing to custom software development, consulting, and procurement services, we help businesses launch faster, work smarter, and grow with confidence. Headquartered in Rochester, MI, U.S., Suprim partners with companies of all sizes to solve complex challenges with straightforward, practical technology.
Core Values
Innovation, Reliability, Efficiency and Integrity.
We design with the future in mind, bringing advanced technology to every solution. Our products are built to perform where it matters most. We simplify workflows so teams can get more done with less effort. We operate with honesty, transparency, and trust in every partnership.
Name
Approved Usage: Suprim Software, Suprim Software Company
Prohibited Usage: Suprim, Supreme, Suprimco
Logo Usage
Primary Logo: Use the primary Suprim logo in its standard color form on all official documents, marketing materials, and digital platforms that contain a lighter background theme.
Secondary Logo: Use the secondary Suprim logo in its white color form on all official documents, marketing materials, and digital platforms that contain a darker background theme.
Prohibited Uses: Do not alter the logo's or icon colors, proportions, or orientation. Avoid placing the logo or icon on busy backgrounds that impede readability.
Color Palette
Primary color blue, use code: #114fed
Secondary color white, use code: #f5f6f8
Marketing Collateral
Brochures and Flyers: Use the primary color blue prominently. Incorporate system images of logistics operations and technology in use.
Presentations: Maintain a consistent layout with the primary logo, color palette, and typography. Use bullet points for clarity and high-quality images to support content.
Co-Branding Guidelines
Position the Suprim logo on the left and the partner logo on the right, separated by a thin vertical line. Ensure that the color schemes of both brands complement each other. Use neutral backgrounds to prevent clashing.
Press Releases
Suprim must approve any press release prior to publication or distribution. Press releases must include the following description:
About Suprim Software Company: Suprim Software Company LLC (“Suprim”) builds modern software and cloud solutions that make technology simple, scalable, and accessible. From cloud computing platforms, to custom software development, consulting, and procurement services, Suprim help's businesses launch faster, work smarter, and grow with confidence. Headquartered in the U.S., Suprim partners with companies of all sizes to solve complex challenges with straightforward, practical technology.
Media Contact:
Suprim Software Company
media@suprimco.com
+1 (307) 683-5315
Compliance and Review
Partners must adhere to these guidelines in all marketing, advertising, and promotional materials to maintain brand consistency and integrity.
All co-branded materials should be submitted to Suprim's brand management team for approval prior to publication. Contact media@suprimco.com for submissions and inquiries.
Thank you for your cooperation and commitment to representing Suprim Software Company faithfully and consistently. Together, we can achieve excellence and drive the future of transportation and logistics technology.
